As with other forms of intelligence (IQ and EQ), Cultural Intelligence can be measured. This is why it is referred to as CQ. 

When we speak of culture, most people think of nationality and ethnicity. However, we all have multiple cultural identities – such as gender and generation, among others. CQ measures our capability to function across a range of cultural contexts and with people of different cultural backgrounds.  

Research shows that there are 4 capabilities that describe CQ:

CQ DRIVE

• Typically, someone with low CQ drive shows limited interest or motivation to engage across cultures

• Someone with high CQ drive is energised by working with people from different cultural backgrounds which results in higher levels of confidence to address the inevitable challenges that come with cross cultural encounters

CQ KNOWLEDGE

• Someone with low CQ knowledge has a limited understanding of how cultures are similar or different

• Someone with high CQ knowledge has a good overall understanding of how culture influences people’s behaviour. They can identify when something is indicative of culture rather than personality

 CQ STRATEGY

• Most commonly, someone with low CQ strategy invests little time in planning for cross cultural engagements

• Someone with high CQ strategy will consciously plan before a cross cultural encounter, which results in stronger relationships and better negotiation outcomes

CQ ACTION

• Inevitably, someone with low CQ action does not adapt their behaviour when a cultural situation requires it

• Someone with high CQ action has the ability to adapt when required and is driven to reflect on cross cultural situations to improve their knowledge

There’s no arguing that these capabilities are essential in today’s culturally diverse business environments. As businesses strive to harness cultural diversity in teams, create inclusive environments and connect with customers across regional and international borders, you have the opportunity to develop your CQ skills. Where are you on the spectrum of low to high?

These 4 capabilities can be measured through a Cultural Intelligence assessment which has strong psychometric characteristics. Want to know your individual CQ profile? Or are you looking to develop CQ capabilities within your team? 

Reach out for an exploratory discussion to find out how CQ profiling and training can address your needs.